Graphic Design
PU International AD campaign - Emailers
Created promotional materials for the "PU International Ad Campaign".
Year :
2025
Industry :
Ad Campaign
Client :
Parul University
Project Duration :
On going Campaign
Problem :
University email campaigns often suffer from low engagement due to cluttered layouts, text-heavy content, and poor mobile optimization. Important information gets buried, resulting in low click-through rates and reduced conversions—especially for international audiences viewing emails on mobile devices.
Solution :
I redesigned the emailers with a mobile-first, visual-led approach, transforming them into scroll-friendly experiences. Clear hierarchy, strong CTAs, and consistent branding helped deliver key messages quickly while maintaining trust and clarity across campaigns.
Challenge :
Designing for multiple campaign goals (admissions, scholarships, rankings) without losing consistency
Maintaining brand integrity while improving visual engagement
Ensuring clarity within limited attention spans (5–7 seconds)
Optimizing layouts for varied screen sizes and email clients
Summary :
This project highlights my approach to performance-driven visual design—where clarity leads the experience. By redesigning university emailers with a mobile-first mindset, I transformed everyday communication into structured, engaging touchpoints that are easy to scale across campaigns without compromising brand consistency.
More Projects
Graphic Design
PU International AD campaign - Emailers
Created promotional materials for the "PU International Ad Campaign".
Year :
2025
Industry :
Ad Campaign
Client :
Parul University
Project Duration :
On going Campaign
Problem :
University email campaigns often suffer from low engagement due to cluttered layouts, text-heavy content, and poor mobile optimization. Important information gets buried, resulting in low click-through rates and reduced conversions—especially for international audiences viewing emails on mobile devices.
Solution :
I redesigned the emailers with a mobile-first, visual-led approach, transforming them into scroll-friendly experiences. Clear hierarchy, strong CTAs, and consistent branding helped deliver key messages quickly while maintaining trust and clarity across campaigns.
Challenge :
Designing for multiple campaign goals (admissions, scholarships, rankings) without losing consistency
Maintaining brand integrity while improving visual engagement
Ensuring clarity within limited attention spans (5–7 seconds)
Optimizing layouts for varied screen sizes and email clients
Summary :
This project highlights my approach to performance-driven visual design—where clarity leads the experience. By redesigning university emailers with a mobile-first mindset, I transformed everyday communication into structured, engaging touchpoints that are easy to scale across campaigns without compromising brand consistency.
More Projects
Graphic Design
PU International AD campaign - Emailers
Created promotional materials for the "PU International Ad Campaign".
Year :
2025
Industry :
Ad Campaign
Client :
Parul University
Project Duration :
On going Campaign
Problem :
University email campaigns often suffer from low engagement due to cluttered layouts, text-heavy content, and poor mobile optimization. Important information gets buried, resulting in low click-through rates and reduced conversions—especially for international audiences viewing emails on mobile devices.
Solution :
I redesigned the emailers with a mobile-first, visual-led approach, transforming them into scroll-friendly experiences. Clear hierarchy, strong CTAs, and consistent branding helped deliver key messages quickly while maintaining trust and clarity across campaigns.
Challenge :
Designing for multiple campaign goals (admissions, scholarships, rankings) without losing consistency
Maintaining brand integrity while improving visual engagement
Ensuring clarity within limited attention spans (5–7 seconds)
Optimizing layouts for varied screen sizes and email clients
Summary :
This project highlights my approach to performance-driven visual design—where clarity leads the experience. By redesigning university emailers with a mobile-first mindset, I transformed everyday communication into structured, engaging touchpoints that are easy to scale across campaigns without compromising brand consistency.